Prospecting is a grind no matter how good the tool is. You know who you sell to, but finding them, checking they're a fit, and getting outreach out the door still eats hours every week. We built two different things to fix that, and they solve it in different ways for different situations. Here's the honest breakdown.
The problem both solve
Whether you're a solo operator or running a sales team, the work looks the same at the core: search a database like Apollo for companies that match your ideal client, qualify what comes back, and write the outreach. Do that by hand every week and it's most of a day gone before you've talked to a single prospect.
The Apollo Skill and the Apollo Agent both start from that same problem. They diverge on who's using them and how.
When the skill fits
The Apollo Skill is built for one person. It runs in your own Claude, on your own Apollo account, and you're the only one touching it.
You describe your ideal client once, in plain English. The skill searches Apollo, qualifies the matches against what you described, and builds a full outreach cadence, who to contact and in what order, with drafts written for your review. Nothing sends without you reading it first.
It's a one-time purchase, $1,250, and when it's set up, you own it outright. There's no ongoing fee and no dependency on us to keep it running. If you work alone, or you're the only person doing outreach for your business, this is the one you want. You get the full pipeline in your hands, on accounts you control.
When the agent fits
The Apollo Agent is built for teams. We build it and operate it on your behalf, and it gives the whole team one shared view of every prospect and every conversation happening across the pipeline.
That shared view is the actual point. Without it, a team prospecting in Apollo is working blind: two reps pull the same company, both reach out, and now a prospect gets two emails from the same business in the same week. It looks sloppy and it wastes time on both ends. With the agent, when one rep pulls a prospect, everyone on the team sees it immediately, so no one duplicates outreach and no one steps on a teammate's conversation. Reps still search Apollo the way they always have. The agent just makes sure they're not colliding while they do it.
Outreach still comes out as drafts for a human to review before it sends. The agent handles the coordination and the visibility, not the judgment calls.
Pricing starts at $3,000 and scales with the size of your team and how the agent connects into your existing tools.
Which one do you actually need
If it's just you doing the prospecting, the skill is the right call. You own the tool, you run it on your schedule, and there's no team to coordinate.
If you've got reps who are already stepping on each other's outreach, or you're about to scale a team and want to avoid that mess from day one, the agent is the fit. It's not a bigger version of the skill, it's solving a different problem: coordination across people, not just automation for one.
Honestly, the fastest way to know which one you need is to tell us how your team is set up today. Book a discovery call and we'll tell you straight which one fits, no upsell either direction.